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Sports Fans “Want To Pull Their Hair Out” Trying To Juggle Streaming And Linear, Nexstar’s Mike Biard Says, Which Is Why ‘Thursday Night Football’ Ratings Favor Local TV Over Prime Video

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As a sports fan, “you want to pull your hair out” when trying to toggle between streaming and linear TV, in the view of Nexstar President and COO Mike Biard. That “less-than-ideal” user experience helps explain why 60% of viewership for Thursday Night Football occurs on broadcast stations in team markets rather than on Prime …

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