Surge in Wendy’s complaints exposes limits to consumer tolerance of floating prices
Consumers will pay more for a flight to Florida or for a hotel room during peak vacation times. Wendy’s clarified its intentions Wednesday, drawing a distinction between the company’s “dynamic pricing” strategy and the “surge pricing” practices that charge more during times of peak demand. Here’s a look at the differences between dynamic and surge… Read More »Surge in Wendy’s complaints exposes limits to consumer tolerance of floating prices