After launching BYD in Thailand as the Chinese electric vehicle maker’s sole national distributor a little more than a year ago, siblings Pratarnwong and Pratarnporn Phornprapha were forced to rip up business plans frequently because sales kept rocketing. “The numbers were just moving way faster than we anticipated,” said Pratarnwong, CEO of Rever Group, describing demand that was so strong that they asked BYD to ramp up supply. Pratarnwong and his sister Pratarnporn, in a rare joint interview last month, detailed how Rever helped BYD build out Thailand into its biggest international market in just 15 months.
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